Samsung and Apple, the global smartphone industry jittery. In addition to Nokia, Motorola Mobile, Blackberry, mobile phone industry in Japan, China Taiwan's HTC danger signals began to appear.
Recently, HTC announced third-quarter earnings report, the first ever suffered a loss (loss $ 100 million), revenues plunged into three.HTC in the mainland, is a controversial brand, many users believe that HTC phones are priced too high, this complex state of mind, a loss from netizens for HTC news review, can be seen.
For HTC grew up in a better understanding of Taiwan's electronics industry, a view that, HTC bent and Apple, Samsung than the rich, embarked on a positioning errors.HTC, a Taiwanese media quoted insiders as saying, HTC CEO Peter Chou, "demands perfection, the pursuit of the top", no one employee, before he dared to mention the low-end phones.
A person in charge of the analysis of the OEM manufacturers, Apple began to emphasize mobile processor performance, suggesting that the smart phone industry has begun to homogeneity, if the brand alone can not decide the outcome.
A Taiwanese telecommunications industry executives on HTC's "noble strategy," questioned the official said: "When you just buy people's panel processor to assemble, how can you sell at high prices, HTC needs to reposition himself, he The opponent is not Samsung, Apple, Sony should be, LG, Huawei. "
When a U.S. media recently reported that HTC, said so: HTC was once regarded as an apple, Samsung's real competitor, but with the company to a loss of their competitive potential, has become impossible.The U.S. media said, HTC now need to do is to find a strategy to allow yourself to live.
According to the analysis, HTC recent weak performance of several new phones, such as Apple and Samsung, its lack of first-class rivals sales network and marketing budgets, their ability to innovate in the competition performance was irrelevant. Samsung and Apple has seized the high ground.
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